The consumer's experience has become a fundamental factor for the acquisition of new customers and for the achievement of an excellent level of product loyalty.
The activities have learned that the production process is an element of strong attraction when the right attention is paid to presentation and aesthetics.
For this reason, many companies operating in the wine, distillation and brewing sectors have focused on the construction of environments aimed at welcoming the public. Experiences have been created to put visitors in direct contact with the production and the history of the product.
Since the plants are the fulcrum, as well as the means, of production itself, it was necessary to transform them into something new. No longer just tools, but real works of art to be shown to customers. It is therefore clear how important it is to give new and greater importance to the aesthetics of the systems in order to connect even more consumers and products.
But let's talk about Numbers
In Italy, according to studies carried out by the National Association of Wine Cities and the University of Salerno, the wine tourism sector currently counts about 14 million wine tourists a year. Considering that each wine tourist spends an average of 85 euros during a daily visit, it is immediately clear how fundamental wine tourism is becoming for the increase in income. It is estimated that it accounts for as much as 26.9 % of turnover.
The situation in Scotland and Ireland is not very different. The annual survey compiled by the Scotch Whisky Association (SWA) revealed that visits to distilleries have increased by 56 % since 2010. According to the Association of Leading Visitor Attractions, Scottish whisky distilleries are the third most visited attraction in Scotland, after the National Museum of Scotland and Edinburgh Castle. In Ireland, on the other hand, an association of spirits groups, Drinks Ireland - IBDC, has been set up. Last year the number of visitors increased by 10.5%, from 923,000 in 2018 to 1.02 million.
Beer-tourism has increased sharply, especially in Germany. Here, between 2018 and 2020, more than 23 different routes were created that allow visitors to discover craft beers directly at their brewing locations.
The features needed to create a true work of art
On the basis of the data collected, it is clear how the creation of a meaningful experience can change the client's opinion and drive them to return. The presentation of the production and the plants themselves become a way to tell one's own story, and to show the public one's own production ideas and care for the individual product.
Important introductions are already underway that aim to involve customers in the production process; museums that tell the story of a product, tours and tastings in which the production process is carefully explained, so that tourists-customers can come into close contact with the company's vision.
A significant example is the BrewPubs, places where the plants are put in the foreground. In the UK and USA it is already a widespread practice, but the phenomenon is also developing in other parts of the world.
At the base of production are the plants, which allow the real transformation of material. As a result, the importance of being equipped with plants with a strong aesthetic impact is evident; during visits and tours, the plant must appear to visitors not only as functional and efficient, but also as aesthetically beautiful.
For this reason it is important to carefully choose the right materials and finishes to guarantee a high standard of visual quality. Steel and copper together create a luminous effect and a strong visual impact, transmitting a feeling of wonder to the visitor, which is reflected in the products. The finishes and the correct positioning of the various components within the environment are also a fundamental element to amaze visitors, which is why it is necessary not to leave out any detail of your system.
In the BrewPubs we were talking about, the distillation and brewing plants are put in plain sight because they are able to fascinate the consumer.
This shows how the plant is no longer just dedicated to simple production, but can become a tourist attraction in its own right. The aesthetics of the plant is thus fundamental, as are the materials used for the production.
By combining taste with experience, customers will be transported to a new reality and will be fascinated by the production. The care and attention to the design of the system, will transmit to visitors a feeling of wonder that will help to identify the product as a product of excellence.
FAQs
Texture, form, size, and color are the physical characteristics of plants that provide interest, variety, and aesthetic appeal to a landscape. Besides being essential to life on our planet, plants add beauty and charm with their unique forms and color.
Why is aesthetics important in plants? ›
An aesthetics of plants, based in sight, fastens the value of botanic habitats to appearances. A kind of visual regime factors into some contemporary scientific studies of biodiversity conservation.
Why is the aesthetic value of a landscape important? ›
This can be affected by many factors, such as the colors and shapes used, the overall design, and even the lighting. Landscapes with high aesthetic value can make a space more enjoyable to be in and can even increase property values.
What aesthetic involves plants? ›
Bloomcore, also known as Floral, is an aesthetic based on theme of flowers, gardens, gardening, and nature. Though generally similar, Bloomcore differs from Naturecore in its focus on village greenery, emphasis of flowers, and themes of a quiet lifestyle.
What is aesthetics and why is it important? ›
Aesthetics is a core design principle that defines a design's pleasing qualities. In visual terms, aesthetics includes factors such as balance, color, movement, pattern, scale, shape and visual weight. Designers use aesthetics to complement their designs' usability, and so enhance functionality with attractive layouts.
Why is aesthetics important to the environment? ›
Thus, the aesthetics of engagement stresses the contextual dimensions of nature and our multi-sensory experiences of it. Viewing the environment as a seamless unity of places, organisms, and perceptions, it challenges the importance of traditional dichotomies, such as that between subject and object.
Is aesthetics a benefit of biodiversity? ›
Biodiversity has cultural value to humans as well providing nonmaterial benefits through recreation, aesthetic experiences, spiritual enrichment and fundamental scientific research.
What is aesthetic value in nature? ›
The aesthetic value of the Natural Environment is apparent. For example, no one could disagree that a sunset or an aesthetic forest is beautiful.
Why are aesthetic values important? ›
The fundamental purpose of aesthetics is to examine the beauty of art and the value of works of art. The method involves judging objects from many perspectives, for example, from an emotional standpoint, from a practical perspective, from a rarity point of view, and an experience point of view.
Why is aesthetic value of nature important to humans? ›
Accordingly, 'when we experience them in the natural world or experience the natural world in terms of them, we find it aesthetically good'. These qualities are ones 'such as order, regularity, harmony, balance, tension, conflict, and resolution', which are the kinds of qualities we find good in art.
Aesthetic plants are stylish, trendy plants which add visual interest and variety to a space. Often these plants are placed indoors, though depending on where you live and what your climate is like, some cute aesthetic plants are also available for outdoor use.
What does aesthetic mean in nature? ›
Aesthetics of nature is a sub-field of philosophical ethics, and refers to the study of nature from the aesthetical perspective. In a Post-Modern approach, when an individual engages in aesthetically appreciating nature, they give meaning to it and in that meaning express and develop themselves.
What is garden aesthetics? ›
It involves the use of plants and other hardscaping elements like planters, rocks, and fountains in order to make the space more attractive. If you want to master beautiful landscaping, it is important that you follow some aesthetic tips which will help you achieve your goal easily and effectively.
What is the main idea of aesthetics? ›
At its core, aesthetics asks what is valuable in life, what is valuable beyond mere survival, and specifically, how art and beauty are defined. Ideas about aesthetic value are really judgments about what art, beauty, and good taste are.
Why are aesthetics important in structures? ›
Aesthetically pleasing buildings not only enhance their surroundings but also contribute to the well-being of their inhabitants. The elements of aesthetics, including form and shape, color, texture, lighting, materials, and landscape, all contribute to creating a beautiful and functional structure.
What is the main concern of aesthetics? ›
The main concern of aesthetics is the study of beauty, art, and taste. It examines subjective and sensori-emotional values, as well as cultural concepts, messages, and meanings associated with different forms of art and their appreciation by different audiences.
Why is the aesthetics of a product important? ›
Aesthetics inspires us to try a product, and influences our adoption of new, unfamiliar products. It reveals content, usage, and function.
What role does aesthetics play in your living environment? ›
Home aesthetics play a crucial role in influencing mental health and emotional state. A living space's colors, textures, and overall design can evoke emotions – from calmness and serenity to energy and creativity.
Why is aesthetics important in food? ›
The food of an establishment can be delicious but if the place is not attractive for potential photos, an establishment with a better aesthetic but less good food will be favored.
